JF3120: How to Use Networking to Scale Your Multifamily Business ft. Maricela Soberanes

Maricela Soberanes is a Navy Veteran, apartment syndicator, and owner of Up Plex Multifamily Investments, which syndicates for mutual funds, acting as an operator by sourcing deals, raising capital, and managing assets. She began her real estate investing journey in 2006 with duplexes and fourplexes before making the leap to commercial real estate in 2020 with the purchase of a 130+ unit property in Austin, TX.

In this episode, Maricela shares how she used networking and resources to scale her operations and help her think bigger. She also shares strategies for tackling multifamily deals in today’s changing economic landscape.

Maricela Soberanes | Real Estate Background

• Apartment syndicator and Principal at Up Plex Multifamily Investments
• Portfolio:
  • GP of 2,000+ multifamily units
  • JV of 3 mobile home parks and 2 self-storage facilities
  • LP of 980 units (8 deals)
• Based in: Austin, TX
• Say hi to her at:
  • Linktree
• Best Ever Book: Rocket Fuel by Gino Wickman
• Greatest Lesson: Find a community that provides you with the tools and the mindset needed to succeed.

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