JF43: Letting the Market Dictate the Strategy

Today’s Best Ever guest shares a case study of how his company changed their strategy in the middle of a project and came out ahead. Plus, if you’re interested in the hotel business you’ve got to listen to what Jonathan has to say.

Tweetable quote:

Expect it to take longer and cost more. Always.

Jonathan Minkoff’s real estate background:

-        Co-Founder and CFO of Ash NYC (ashnyc.com)

-        Currently working on projects totaling over $200 MM

-        Focused on improving assets by design

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